Graduate rises at Queen of the Crop

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Amira Barre – Queen of the Crop – BSc Sociology student

Queen of the Crop is a newly formed British women’s lifestyle brand representing women’s success, courage, and beauty! It is a growing movement that empowers women to unleash their inner confidence through its daring, sexy and original shapewear collection, Covet. Designed and developed in the UK, Covet is making a statement with shapewear to make what’s underneath stylish, slimming, yet comfortable.

Nzinga Graham-Smith is the entrepreneurial brains and founder of Queen of the Crop and found inspiration for her unique shapewear collection after struggling to regain her figure and confidence after childbirth like many new mums do. Teaming up with the breast cancer awareness charity ‘CoppaFeel!’, Queen of the Crop want to spread their passion of making women look good on the outside and feel good on the inside!

In order to boost the business’ social media profile and increase its social followers, Nzinga recruited Amira as a Social Media Manager who graduated in July 2016 with a 2:1 in Sociology. During her time at Queen of the Crop, Amira worked on improving brand awareness by creating a strategic plan for each of their social media accounts including Instagram, Facebook, Twitter and Pinterest and was responsible for making relevant posts on them each day. Amira also worked on analytics to review target audiences in terms of what they look for the most and the best time of day to post.

When reflecting on why she decided to take an internship with Queen of the Crop, Amira said, “I wanted to actually start a career, I’ve had many jobs, but a job isn’t exactly a career you can’t build upon that you can’t become part of a company. I think the main benefit of starting an internship within a start-up was knowing that I would be provided with training and it will feel like a family where you’re growing together and that my efforts would be put into good use to genuinely help the company grow. Before I started this internship I only had a basic understanding of social media and it’s nice that I can now say it’s a skill I’m efficient in.”

Nzinga commented on her reasoning behind hiring an intern by saying, “I’m all about growing and supporting young people, primarily interns and women who want to develop themselves and their skills and providing them with opportunities. I think it’s challenging for them to get into the career they’ve studied for and to utilise their skills and their knowledge at their highest ability, so I want to stretch people to do that and grow within themselves and within the business they’re coming into. It’s all about working together to build each other and to help grow the vision as well as the individual too that’s really important”.

Nzinga also commented on her experience of the application process through Graduate Advantage from an employer’s perspective by saying, “It’s been great, there was great communication through Graduate Advantage and they were very informative about how it all works and how you select the individual. I was so happy that I chose Amira because although her degree did not have a specific focus on social media marketing, her sociology skills are important for this role because she learnt why individuals think in the way that they do. I’m all about people myself, so that’s what really stood out for me, so Amira as a candidate was excellent”.

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