Business and Politics graduate helps business to break free

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Sunia Ahmed – Breaking Free Group (BFG)

BSc Business and Politics student

Breaking Free Group is an award winning digital healthcare company based at Innovation Campus Birmingham and were recently named by the Journal of ‘mHealth’ as one of the world’s leading 100 innovative digital healthcare start-ups. BFG have developed 3 award winning products for the addictive behaviours market (principally alcohol and drug addiction) and are working towards launching some new products in 2017.

Clive Bawden Commercial Director of Breaking Free Group recruited Sunia as a Marketing Intern via Graduate Advantage after she graduated in July 2016 with a 2:1 in Business and Politics. Sunia’s role as a Marketing Intern was to analyse and review potential target markets and customers for BFG’s 2017 product launch which involved; creating targeting marketing lists and collecting validated and accurate data to help the sales team.

When reflecting on her internship at BFG and what she has enjoyed/learnt from the experience Sunia said, “I’ve learnt a lot of things from managing different tasks to getting them done in certain time frames, Clive gave me the chance to do a variety of things every day from market research and collecting data to looking into social media channels so that’s been great because I’ve been able to gain loads of experience in different areas of marketing. Everyone in the company were also really good to work with so that helped! ”

Clive commented on his experience of hiring an intern through Graduate Advantage by saying, “Sunia picked things up really quickly and it’s been really helpful because one of the issues with an SME is management time. I might spend more time training an intern to do specific tasks but there’s the small matter of running things to start with, so I was happy with the length of the internship and I think two weeks is just right. I was also happy with how Graduate Advantage handled the application process because the form wasn’t too long or descriptive which helped me because there’s always more things to do in a business like ours!”

In terms of what’s next for Sunia on her graduate journey, Clive said, “buildings like this have lots of opportunities, so I’m going to have some time to sit down with her and talk through some options. What would be useful for her is to get some practical experience of working in two SMEs at a B2B level so that she can build on building databases, researching markets and developments on social media channels because these are roles that she could be employed in quite quickly. We’ve all been in Sunia’s position before and everyone has got to start their career somewhere so it’s just a case of trying to help her along and see where she ends up.

For all I know she could be the next Chief Executive!”

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