How interns can leave a good impression

Competition for jobs has always been fierce, but the recession has made it even harder for graduates to find work that matches their degree – In 2012, the number of graduates employed in ‘non degree’ workplaces such as supermarkets or call centres rose by 3,500 on the previous year*.

Work experience can be a great way for graduates to gain experience in their chosen field. Last year, one in twelve graduates coming out of university failed to find work within the first six months*– this negative situation can be turned on its head by getting an internship!

Here are five ways to leave a good impression as an intern:

Plan your time well
Make sure you keep an eye on the clock when doing tasks: university life can give students a lot of free time on their hands, and this can make it harder to prioritise a series of tasks or meet deadlines.
Write down your tasks and divide your time into half-hour chunks. This will let you know exactly what you need to be doing at a given point in the day. Being efficient and ahead of the game will show employers that you can fit into their work environment.

Be Proactive
One of the worst things to do on work experience is to finish a task and then sit there waiting for the next job to fall into your lap. This can send out a message that you’re bored, or even worse, lazy.
Make sure you ask if anything needs doing: even if that means filing papers or making cups of tea, at least you’re busy with something. This shows that you don’t mind getting stuck in.

Network with employees
Whilst you’re on work experience, don’t shy away into a corner: make sure you talk to people and pick up as much information from employees about their job and the industry as possible. This shows that you’re keen to learn more, and aren’t just expecting your degree to secure you a job when your internship finishes.

This could be as simple as ‘what kind of things did they ask you in your interview?’ Remember: there is no such thing as a wrong question. Add people on LinkedIn and get as many email addresses as you can lay your hands on – their advice is going to be vital in helping you land the job you want.

Ask for help when you need it
Some people feel awkward asking for help if they don’t understand what they’ve been told to do. Instead of trying to save face and digging a hole for yourself, speak up. That will make your employer more understanding of any mistakes
Admitting to mistakes or a lack of knowledge gives off the impression that you are honest and can easily accept constructive criticism from colleagues.

Ask for more work experience
When your internship ends, it can be tempting to just get a reference from the company and leave it at that – but why not ask for some more work experience?
This gives the impression that you have found the job you want and are determined to get it. You might get the extension you wanted, or even better, a full-time job!
Many interns wouldn’t think to ask for an extension, so you give yourself an advantage by wanting to sign up for more work experience.

We hope you have enjoyed our guide to a successful internship. Who knows, the advice could help you land your dream job!

This has been a guest post by James Archer on behalf of a London based law firm

*Source www.telegraph.co.uk/education/educationnews/9599883/Graduates-fill-menial-jobs-as-post-university-unemployment-rises.html

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Creating an integrated digital marketing campaign

Only a couple of years ago, businesses were faced with the problem of integrating digital marketing within their overall marketing strategy. Now marketers face the challenge of establishing a seamless online presence across a host of digital platforms.

Why Integrate?
Continuity of message is critical to any marketing strategy. If your digital marketing assets are not integrated then it is highly likely to feel disjointed, be more costly and have less impact on its target audience than it otherwise could. In other words, they all need to be singing from the same hymn sheet.

What to integrate?
Just a short time ago, a digital marketing strategy would have solely revolved around a website. Now there are many online platforms which need to be considered. Principally, email marketing, which for many companies is providing major returns on investment and should be considered as another digital staple.
Then there’s your social media, with Facebook and Twitter being the primary sources alongside the additional channels of LinkedIn, YouTube and Instagram. We haven’t even mentioned Google Ad words, banner advertisements or blogs!

How to integrate?
With all of these channels to consider, it can become over whelming with the amount of possible time and effort needed. But with numerous other marketers facing this same problem, the advent of ‘COPE’ (Create Once Publish Everywhere) has provided a possible solution.

This is based upon the idea of creating one piece of content then sharing in different guises across various channels. It could entail a short tweet linked to an image placed on Instagram, which is published on your company’s Facebook wall, supplemented by an email marketing campaign notifying your current and potential customers. This could all be to support a new product available to buy on your website.

Depending on your own marketing budget, there are varying types of software which can link your digital campaigns together. More importantly they can provide you with an insight into the performance of campaigns, be it number of followers, click through’s or site visitors which you can then use to benchmark against the success of future campaigns.

Successful examples of integrated digital campaigns

Adidas – Their “Take the Stage” campaign has been acknowledged as being synonymous with the great sporting summer and the Olympics staged in 2012. It covered social media, email marketing and their website, including integrated on brand colours with images of some of their leading Adidas endorsed athletes.

Barack Obama – Both of his election campaigns have been supported by integrated digital marketing across multiple channels which has resulted in him gaining greater ‘likes’, ‘followers’ and viewers than his competitors. Many have credited his savvy digital marketing strategy with having a positive effect on both his presidency campaign victories.

If you have seen any digital marketing campaigns which you have caught your eye and you believe are successful or even those that haven’t quite worked, we’d been keen to hear about them.

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What’s your New Year’s resolution?

The start of a New Year is a great time to reflect on the last 12 months and plan how you are going to grow your business during the year ahead. What has been your greatest success in 2012? How do you plan to achieve more?

Many business owners start the New Year with fresh enthusiasm for developing their business. Whether you plan to increase your market share or enter new markets, some simple resolutions can pay dividends.

At Graduate Advantage we work closely with small business owners and have compiled our top five resolutions to grow your company.

Network more

Networking events have proven to be extremely fruitful for many businesses across the UK. The most successful networkers have a proactive outlook, ask people about their business and use commercial acumen to spot a possible opening. This will create new sales opportunities and could benefit your business in the long run.

Understand the competition

You are not the only company in the market place. Get to know the competition. Find out what they do well and not so well. By understanding the competition you can differentiate yourself and stand out from the crowd.

Diversify

Diversification will enable you to sell more goods or services to your existing customers or reach out to new markets. If your business is stable and profitable don’t risk putting all your eggs in one basket. If there is an opportunity to work in new markets or offer enhanced services you may find a profitable additional revenue stream.

Take more risks

You are in business because you take risks. Try to take more calculated risks this year and it could lead to new opportunities. Companies that don’t take risks won’t move forward and can easily be overtaken by the competition.

Take on a graduate

At Graduate Advantage we specialise in graduate recruitment. We know that graduates are great for business and provide fresh enthusiasm and ideas to drive your business forward. It is also a cost effective way to bring new skills and expertise into your business. You can’t do everything yourself!

This is our list for 2013 but we would love to hear what you have resolved to do. Email us at enquiries@graduateadvantage.co.uk and we will add the best to the list above.

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First work’s Christmas Party? How to avoid those embarrassing morning after meetings.

As a graduate starting a new job, inevitably Christmas will come round and so will the office party.

Whether it’s a lunch time event or an evening do, we have come up with a few helpful pointers to ensure that you don’t go embarrassing yourself this festive season!

Dress Appropriately
Make an effort; if the code is smart casual go for more smart than casual. If its fancy dress then do it properly and make sure you look the part.

Remember your table manners
A lot can be learnt from a person based on their table manners. If it’s a sit down meal, observe the conventions of formal dining. If it’s an open buffet, don’t overdo the canapés and be ready to meet your senior management at any point during the event meaning you should keep at least one hand free of food and drink to shake their hand. Please and thank you’s go a long way as well.

Prepare ahead
Office parties can put you in situations where you have to speak to colleagues about something other than work. Preparing a few sensible topics such as holidays, the latest films or sports are generally considered good points and can keep you away from talking about yourself, work issues or office gossip which are definite no-no’s.

Networking
If your party includes the whole of the company, it’s a great opportunity to get to know people outside of your immediate department. You may feel more comfortable speaking with the people you see every day but spending just 5-10 minutes with other departments or senior management is a good way to put a name to a face and will not harm your career prospects in the long run.

And finally
Don’t get drunk! Whilst is it easy to get carried away in the party atmosphere, moderation is the key. The ideal scenario is to alternate an alcoholic drink with a water or soft drink. Resist the temptation to indulge in tequila shots or else you may end up losing more than your inhibitions!

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5 steps to starting your profile on LinkedIn

For students and graduates social networking sites can be a valuable tool in your job hunt if you use them intelligently.

LinkedIn has fast become the professional person’s social network. In September 2012, LinkedIn surpassed the 10 million members in the UK, with 4 out of a 5 professionals reportedly using LinkedIn. So it’s a good place to connect with organisations to promote your education, skills, knowledge and experience as well as search for internships and jobs.

Ensuring your online profile is professional and up-to-date is important to ensure you get the right message across to prospective employers, as they can and often do review social networking profiles of potential recruits. So really consider the first impression you are making.

It is often a good idea to have both private and professional identities on different social media sites. For example, keep Facebook for your friends and family and LinkedIn for your career. This means you can manage your messages depending on the audience. This also includes your profile picture; making sure it gives the right impression of you to a potential employer.

So here are our 5 ‘top tips’ to creating a LinkedIn profile:

Complete your profile
Like any social profile, creating one is easy enough and LinkedIn will guide you through the set-up, informing you how ‘complete’ your profile actually is. Writing a short punchy piece about yourself in the ‘Summary field’ will make you more memorable. Fill your profile out further by adding to and updating your skills regularly. Recruiters will search for people with certain skills. By defining them they will be able to scan your profile more quickly.

Stand Out
Make your profile unique to you. Use it to demonstrate your interests, passions and most importantly your skills. Keeping it short, again gives someone viewing your profile, a good idea of who you are and what you are about.

Ask for recommendations
Having well-written endorsements and recommendations can be worth their weight in gold. They must be relevant though. Getting your university friends to say you’re great has no influence.

Join groups
Being active on LinkedIn through joining groups, can give you valuable industry information. Use this information wisely to connect with companies and in applications for roles.

Don’t confuse it with Facebook and Twitter
This isn’t the place to post pictures of cute cats, viral games or comments on the weekend’s festivities. Adding updates every few hours is also seen as overkill. Inappropriate updates like “I’ve just had a delicious lunch at The Deli with my friend Karen” should be kept to Facebook.

LinkedIn are producing a series of guides for students on creating their profile. Check out the first link on why students should set-up a profile here: http://learn.linkedin.com/students/step-1/

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